Hoopla and headlines aside, permission-based e-mail marketers say they are less concerned with legislation aimed at stopping spam than they are with technology and practices of ISPs that inadvertently block legitimate, permission-based e-mail. That’s the primary finding of a survey conducted during a recent Jupiter Research Web cast, sponsored by EmailLabs, a provider of e-mail marketing automation solutions. Focused on e-mail delivery trends, the Web cast entitled, “E-Mail Distribution: Tactics to Improve Efficiency and Effectiveness” was led by David Daniels, research director for Jupiter Research.
When asked to identify their biggest concern, nearlyone-third of the e- mail marketers surveyed (31 percent) mentioned blacklists and spam filters implemented by ISPs and corporate IT departments. Some 22 percent put bounces and e-mail address changes as their biggest e-mail delivery issue. A like number cited inbox clutter and the toll that takes on open rates as their top e-mail delivery concern. A scant 8 percent called anti-spam legislation their number one concern, while 9 percent put email client-level filters first and 8 percent said obtaining accurate delivery statistics was their most pressing challenge.
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