Jupiter Auto, a seller of specialty auto insurance in six states, has reached a deal with Elafris to leverage the vendor’s artificial intelligence powered chatbots, the companies announced.

The partnership enables Jupiter Auto to create its own virtual agent infrastructure, which will be used to provide customers with a personalized and intelligent on-demand experience, according to its President and CEO Brian Brown. In a statement, Brown added he expects the platform to make policy purchasing easier for new and existing clients.

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