Through years of growth and demand for Jason’s Deli’s “fast casual” sandwiches and salads, manual and insufficient data on customers and sales were still on the menu. Local sales managers logged customer info and delivery transactions into notebooks, and later transcribed them into spreadsheets. Sales forecasts couldn’t put a finger on all of the figures behind sales or lack thereof at certain locations, and the few business-side reports available provided views of customers that were incomplete.

The chain has cropped up quickly in the last few years, growing to 230 locations across 28 states and approximately $500 million in revenue last year, though the data systems on the back end throughout this expansion were undercooked. Enterprise Architect Chris Cosgrove joined the chain’s IT department in 2008 as part of a point of sale implementation that brought in the start of a data-based approach to customers and sales for its corporate-owned stores, which accounts for 60 percent of locations.

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