Certive Corporation, a leading provider of automated data integration and management software, and iWay Software, an Information Builders company and the world's leading adapter vendor, announced a strategic alliance focused on supporting connectivity standards and meeting the specific connectivity and adapter needs of joint customers. The companies plan to work together to offer easier, more extensive data access and integration for optimizing business performance.

Certive will offer prepackaged, intelligent adapters to connect to more than 250 applications, transaction systems, relational databases, and other e-business formats, without writing custom code. Combined with Certive's Model-Driven Architecture for fast, accurate data integration, customers will be able to quickly achieve integrated views of business information to drive more informed decisions and processes.

"By partnering with iWay to deliver the industry's leading Universal Adapter Framework, Certive solidifies our leadership in optimizing business performance through integration of corporation information assets to deliver a single view of the truth," said Bryan Kane, vice president of business development at Certive.

"Certive truly understands the value derived from extracting intelligence from distributed enterprises," says John Senor, president of iWay Software. "iWay adapters will allow Certive customers to treat any information source the same, easily accessing and manipulating sources that were previously unavailable."

Certive will be an InfoAssociate with iWay's InfoElite Partnership Program. As part of our joint effort to deliver high-performance data connectivity to our customers, Certive and iWay will work together in on-going development of new connectors and adapters to benefit respective customers and markets.

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