(Bloomberg) -- Car electronics supplier Delphi Automotive Plc went coast-to-coast in 2015 in a self-driving Audi Q5 sport-utility vehicle to prove the autonomous automobile had arrived.

Now, Delphi is shifting from stunts to selling. In Las Vegas this week at CES, formerly known as the Consumer Electronics Show, the company will give test rides to hundreds of potential customers in driverless Audis over a course of rugged terrain and tunnels. The goal: to walk away from this critical conclave with a handful of hot prospects for its self-driving system.

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