With the current trend toward green within organizations, companies are promoting environmentally friendly marketing strategies. People in general are becoming more ecologically aware. And government is considering or enacting several eco-friendly policies.
IT is no exception to the movement, and it's not surprising. According to a 2007 study by Jonathan Koomey, a staff scientist at the Lawrence Berkeley National Laboratory and a consulting professor at Stanford University, the powering and cooling of servers and auxiliary infrastructure accounted for 1.2 percent of energy consumption in the U.S. during 2005 and cost U.S. businesses $2.7 billion.
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