Organizations over the years have allocated their resources towards building out monolithic applications such as CRM, supply chain, accounting, web sites, HR/workforce. More recently, the trend has evolved to building out lighter, more fit-to-purpose applications like mobile apps, shifting to SaaS offerings, or acquiring data through the course of a company acquisition.
Examples abound. One type is the manufacturing conglomerate with corporate HQ’s around the globe; shifted from disparate CRM systems to a single hosted offering. Maybe it’s the large pharma that spends millions on buying data from syndicated data providers every year. Or a global financial company that has purchased five new companies in the past two years and is working furiously to integrate that customer data internally
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