Early adopters of the cloud were quick to realize that the use of legacy on-premise systems and over reliance on Excel spreadsheets were no longer sufficient to meet modern business challenges. They were cumbersome and difficult to maintain, not to mention costly, and lacked the flexibility and agility that businesses needed. As these early adopters recognized the value of moving to the cloud, they quickly implemented applications that supported their own strategic initiatives, primarily across marketing, sales and HR in those days, without really stopping to consider if or how each application fit into a broader, long-term business strategy.

While these implementations still resulted in several early wins, they eventually created an interdepartmental disconnect that many businesses are still dealing with today. As each new cloud was introduced, the effort required to manage each technology stack grew more tedious, forcing IT to deal with massive integration headaches and security challenges. Employees experienced a loss of productivity because they had to grapple with multiple databases, reporting tools, user interfaces and logins. In addition, decision making was impacted because cloud silos hindered business leaders from getting a comprehensive view of performance across their entire organization. Essentially, businesses created a new version of the same old monster by simply stitching together disparate cloud applications across different platforms.

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