Billions of dollars are spent each year on business intelligence tools. Every year, these tools improve, incorporating better reporting and analysis, visualization, dashboards, forecasting and planning. With all this advancement, shouldn’t the use of BI be a productive, positive experience?

Yet according to the 2008 Forrester study, “Current State of BI Adoption in Enterprises,” only 40 percent of BI users find “most” or “almost all” of the information they need available and accessible from their BI applications. The BI tools do what they can with the data they have. Yet, if the data is incomplete, inconsistent, or inaccurate, even the most sophisticated tools can't provide managers with the right answers to basic business questions. Moreover, when business conditions change, managers have difficulty using their BI tools for answers on how changes will affect their business. Their BI tools can't access the data they need quickly enough to answer these questions.

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