Is there a relatively easy way to determine the sample size required to be statistically valid for a marketing test? Can you point me to good resource(s) for this type of information?

A:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access