A couple of years ago, BellSouth ran a commercial that presented a local elementary school career day where a technician parent showed up to discuss the merits of working for the local phone company. After a few minutes of discussing switches, central offices and network backbones, the students interrupted him asking if he drove the truck. He replied, "No" and continued with his discussion. As he described the process of hooking up a neighborhood phone system, the students once again asked him if he drove the truck.

After a couple more interruptions, he finally relented and said that the only thing he does is drive the truck. The students followed with a chorus of, "coooool."

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