The economic downturn and negative media reports concerning the Internet are impacting how corporate managers view the Web, according to a new report from the Yankee Group.
A recent survey of 200 companies reveals the number of Web strategists who believe their organization’s senior management does not consider the Web important to their company's business strategy doubled during the past year. The inability to measure site success was cited as the top reason why the Web isn't more important to business objectives.
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