Analytics is a hot topic. Will it stay hot? Or is it a business improvement fad, like the quality control circles in the 1980s?
My bet is this one is a keeper, for many reasons. A major one is that the obvious low-hanging fruit opportunities have already been picked. One has to be more clever about identifying chances to gain a competitive edge. Another reason is that gut feelings and intuition are no longer sufficient given the complexity involved in managing an enterprise. Fact-based information is needed. Another reason is that computing power, data, and software are now available to dig deeper.
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