Seventy-nine percent of companies market on Facebook. But the social media site has not delivered on its promise to revolutionize marketing, and in fact “has quietly become reliant on the traditional advertising models it once lampooned,” according to a new report from Forrester Research.
In the report, Forrester vice president and principal analyst Nate Elliott says Facebook no longer supports social marketing, doing little in the past 18 months to improve its branded page format or the tools marketers use to manage and measure those pages.
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