Allow me to take a contrarian view to the rapid interest in applying analytics. Have we seen this kind of story before? Is there a rush to judgment that analytics is the elusive cure-all magic potion or panacea that management has been seeking in order to achieve extraordinary high performance?

Don’t misinterpret me. I am a big advocate of analytics, and I’m excited about the buzz on the topic. My 1971 undergraduate degree was in operations research, so I have been waiting more than 40 years to witness attention and attraction to analytics as a vital capability and discipline. However, during my career I have observed  the appearance of management fads and managers’ desire to jump on new bandwagons only to see them fade away as a temporary craze rather than to have sustained use and benefit.

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