Data warehousing, along with business intelligence, is getting a lot of attention as people come to terms with increasing amounts of information and the realization that you need to use the information differently to get the most out of it. Is this process just a fad, or are real benefits to be had by looking at information en masse differently?

Data warehousing is a key use of information as you realize just how much knowledge and company intelligence is stored in your systems. To date, many systems rely on prebuilt reports and long-standing data extracts to see what is happening company wide. Data warehousing, or the premise of it, is taking that information examination to the next level, making better decisions based on a wider array of data - more information that can be used to form opinions and make decisions.

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