Data professionals and IT leaders are desperate to do more with data this year, but for many organizations, that is a tall order. The problems often fall with the growing complexity of data, and data analytics tools.

According to Jon Bock, vice president at Snowflake Computing, these challenges are forcing many organizations to reassess their data analytics strategies, available skill sets, and project goals. Information Management caught up with Bock at the Strata & Hadoop World conference in San Jose, CA, recently and asked him what these trends all mean.

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