One of the more heartening trends of 2002 is that bad management is finally getting a bad name. Think Enron, Global Crossing, dot-bombs of all types, questionable accounting practices, etc. If your job title contains the words visionary, guru, wizard, evangelist or champion, allow me to suggest that this is the very last bubble, and it may be time to refurbish your image. I even have a recommendation: Be the first to start a clickstream data warehouse project at your enterprise.

I know what you are thinking: Clickstream data warehousing died with the Internet. Let's examine this statement. First, has the Internet actually died? Ask yourself the following questions:

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