As I traveled during this autumn conference season, listening and speaking on social media in the insurance industry, I often heard from companies that block social media. But is this a good idea?

“Staff will spend all day on Facebook” was one reason given—but if this is true, it is more likely that these staff members are just poor or unmotivated employees; this is a management, not social media, problem. Besides, they probably have Facebook on the smartphone in their pocket, so blocking has no real effect.

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