This is the third year I have been asked by DM Review to write an article on the state of the art of business activity monitoring (BAM). As I began to write this year's article, I struggled to come up with a theme that demonstrates the progress and changes in BAM since last year. On the surface, little has changed, and there is also a perception in some quarters that acceptance of BAM by the industry is waning. Even Gartner Research, the organization that created the BAM concept, admitted at a recent conference that BAM has not taken off as fast as expected. This state of affairs led to the theme for this article, Is BAM Alive and Well? I will review BAM and its business benefits, discuss whether BAM has achieved those benefits and then look at its likely future. As we will see, there is more activity going on in this area than may be apparent - it's just not always called BAM!
BAM enables organizations to leverage business analytics to gain a real-time insight into daily business operations. This analytical insight helps business users quickly identify operational inefficiencies and predict potential business problems. BAM integrates business intelligence (BI) with business transaction (BTx) processing. It also brings together vendors and IT groups that hitherto have operated in separate IT domains. This can lead to heated debates about the right products to deploy and the use of different terms to describe the same technology concepts.
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