February 26, 2008 - Nau Inc., a technical and lifestyle outdoor apparel company, selected iQ4bis as its business intelligence (BI) solution. 


Nau's merchandising, product planning, sales, finance and IT groups will leverage the iQ4bis solution for increased visibility into the company's transactional and operational information.


"In a start-up environment, when every piece of merchandise counts, and every dollar and penny counts, it is really critical to know where you stand," said Richard Hays, chief information officer for Nau. "We viewed an early implementation of iQ4bis as strategic, knowing it would deliver visibility of the information in our central data bank and enable the responsive decision making that would help us meet our dual objectives of fast growth and control."

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