Very few weeks go by during which I do not encounter any information quality problems. Just this week alone, I experienced the following four IQ problems. The names are fictional; the facts are true.

1. One day this week, we received a phone message from Violet of our maid service, calling to confirm that she would be over the next day to clean our house. My wife, Diane, thought this was an old message because we now had a new maid, Jenny, who had started the previous week. Violet called again the next morning to confirm her appointment because we had not called back. Diane explained the situation. Violet called the maid service and learned that she had called the wrong house. She told us Jenny was coming to clean our house that day. Diane called Jenny and told her not to come because we only use her every other week.

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