In the wake of the separate collapses of Enron and Andersen and other corporate financial shenanigans, we are now caught up in other ethical scandals, such as Sam Waksal's conviction for insider trading and former New York Times reporter Jayson Blair's "creative" reporting that contradicts the code of ethics for honest journalism. All of these examples illustrate nonquality information and the ultimate costs of nonquality.

These high- profile stories raise the question: What is the role of business ethics in today's business world? Is personal integrity no longer a "desirable" trait in management or in employees?

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