Iomega, the consumer division of storage giant EMC, has launched a new personal cloud storage offering with a bit of a twist.

Instead of accessing storage resources at a remote data center, the Iomega Personal Cloud sees users purchase a storage device and attach the device to the Internet via a home or small business network to create their own personal cloud. The storage device becomes a resource which can be accessed remotely from the Web by up to 250 invited users.

Iomega also announced the launch of a network-attached drive to power the personal cloud, called the Home Media Network Hard Drive Cloud Edition. The device comes in either a 1TB edition for $160 or a 2TB version for $200.

“Iomega’s new Personal Cloud is an innovative technology that separates our network storage products from the competition,” Jonathan Huberman, Iomega president, said in a statement. “We have transformed our next generation NAS (network-attached storage) devices into cloud servers that users can access anywhere, anytime.”

Once the device is attached to the Internet, users create and name their personal cloud. Up to 250 members can then be invited to access the personal cloud, providing a means for business contacts, co-workers or family to access and share files.

Iomega said the personal cloud technology will also be built into its new Iomega TV device called the Boxee, which is set to launch in February. Boxee allows users to capture and store content from the Internet and display it on a TV. It is designed to take advantage of a growing library of television shows, movies and other digital entertainment options being made available on the Internet.



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