Iomega, the consumer division of storage giant EMC, has launched a new personal cloud storage offering with a bit of a twist.

Instead of accessing storage resources at a remote data center, the Iomega Personal Cloud sees users purchase a storage device and attach the device to the Internet via a home or small business network to create their own personal cloud. The storage device becomes a resource which can be accessed remotely from the Web by up to 250 invited users.

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