April 30, 2012 – In a move meant to strengthen its as-as-service financial and business management offerings, Intuit Inc. announced it plans to pay $423.5 million for marketing and CRM provider Demandforce.

Demandforce SaaS applications focus on automated marketing and customer communications for SMBs. Intuit highlighted the potential in Demandforce’s customer communication applications for email, mobile and social networking connectivity in an as-a-service model for small and emerging businesses. The deal keeps with Intuit’s plan to grow certain sectors of its SaaS offerings that show “high value” and demand from SMBs, according to Kiran Patel, EVP and general manager of Intuit’s Small Business Group.

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