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Interwoven and DoubleClick Partner to Offer Comprehensive Marketing Content Management Solution

Published
  • April 01 2004, 1:00am EST

Interwoven, Inc., the world's next-generation enterprise content management (ECM) company, announced an agreement with DoubleClick Inc., a leading provider of marketing tools for advertisers, direct marketers and Web publishers, to offer a comprehensive marketing content management (MCM) solution. Under the agreement, Interwoven will offer SmartPath 5.0 to extend its marketing content management capabilities. SmartPath is a comprehensive marketing relationship management (MRM) software application that enables marketers to manage marketing initiatives across the entire marketing supply chain optimizing core functions, including information management, production, operations and team communication.

The agreement, which was driven by industry demand, has caused leaders in the financial services, retail, and entertainment industries to adopt the joint solution. "Starz identified a direct correlation between the effective execution of marketing campaigns, including the consistent use of supporting content, and the growth of subscriber revenues for our premium movie services," said Jim Porter, executive director of Post-Production and Operations at Starz. "We chose the combination of SmartPath and MediaBin Asset Server to help our marketing group operate more efficiently, so we're very happy to see Interwoven and DoubleClick take their relationship to a higher level."

Integrating Interwoven's MediaBin Asset Server 4.0 software with the SmartPath solution provides marketing organizations with the ability to accelerate time-to-market for product introductions and promotions while increasing marketing productivity. According to Gartner Group, Global 1000 companies spend 22 percent of all marketing expenditures, or approximately $270 billion, to produce, manage, and distribute marketing content. Interwoven's Marketing Content Management solution is designed to help marketing organizations increase their control over the chaotic marketing content supply chain.

"Interwoven has deep expertise in helping the world's most notable brands manage and distribute their most strategic content - the marketing content that represents their products and brands," said Steve Pattison, vice president, alliances and business development for Interwoven. "Together with SmartPath, we are offering a powerful combination that addresses marketing's most urgent need to take control of a very complex process around the creation, management, distribution, and publishing of marketing content. With this joint solution, companies can introduce products and promotions faster, gain more control over their brands, and increase marketing productivity."

DoubleClick recently acquired SmartPath, which provides marketing resource management solutions to companies whose marketing operations are critical to their business. SmartPath allows organizations to more effectively manage the planning and budgeting, development, distribution and measurement of all their marketing initiatives - facilitating speed to market with more effective use of resources. SmartPath is the provider of choice for some of the world's most innovative companies including GlaxoSmith Kline, Wyeth, Progress Energy, Novartis, Victoria's Secret, Kohler and National Geographic Society.

 

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