Interwoven, Inc., a leader in content management for the enterprise, announced that it has entered into a definitive agreement to acquire MediaBin, a pioneering digital asset management (DAM) company. Building on an existing, successful partnership with MediaBin, Interwoven extends its industry leadership by delivering a unique solution for intelligent management of digital assets, essential to driving brand development and enforcing control and consistency of the corporate brand enterprise-wide. With MediaBin's proven technological superiority and recognized leadership in digital asset management, Interwoven today offers customers the industry's most powerful integrated digital brand management solution.
"Companies today are faced with the growing challenge of leveraging rich media assets in initiatives such as product catalogs, collateral, documentation, and eLearning. This is particularly true of marketing groups that are increasingly struggling with addressing global control of marketing/brand assets," said Andrew Warzecha, senior vice president, META Group. "For content management vendors, digital asset management offers an opportunity for selling to nontraditional users and has becoming a critical component of an overall enterprise content management platform."
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