Interwoven, Inc., a leader in content management for the enterprise, announced that it has entered into a definitive agreement to acquire MediaBin, a pioneering digital asset management (DAM) company. Building on an existing, successful partnership with MediaBin, Interwoven extends its industry leadership by delivering a unique solution for intelligent management of digital assets, essential to driving brand development and enforcing control and consistency of the corporate brand enterprise-wide. With MediaBin's proven technological superiority and recognized leadership in digital asset management, Interwoven today offers customers the industry's most powerful integrated digital brand management solution.

"Companies today are faced with the growing challenge of leveraging rich media assets in initiatives such as product catalogs, collateral, documentation, and eLearning. This is particularly true of marketing groups that are increasingly struggling with addressing global control of marketing/brand assets," said Andrew Warzecha, senior vice president, META Group. "For content management vendors, digital asset management offers an opportunity for selling to nontraditional users and has becoming a critical component of an overall enterprise content management platform."

Since announcing the integration of their products in October 2002, Interwoven and MediaBin have won contracts and implemented integrated solutions with more than a dozen customers across a variety of industry segments. Harrah's Entertainment, for example, implemented both technologies to manage all of its marketing and Internet assets, increasing the effectiveness of its online properties, the security of its brand and the efficiency of the process to support them. "When we initially bought both Interwoven and MediaBin, we knew we were investing in two market-leading technologies – and today's announcement heightens our confidence that we made the right choice," said Anika Howard, director of Internet marketing of Harrah's Entertainment. "The combination of Interwoven and MediaBin is a strategic and logical move – and a valuable extension of brand management across the enterprise. We anticipate continued success with the new Interwoven solution as we build out our Internet initiatives across the company."

MediaBin's more than 50 customers include some of the world's most recognizable brand-name companies, such as Delta Air Lines, John Deere, Microsoft, Reebok and Samsonite. MediaBin software enables enterprises to promote their products in multi-channel marketing programs while protecting the integrity of their corporate brand. MediaBin helps companies manage, produce and deliver volumes of brand assets-product images, marketing collateral, presentations and video-in a more strategic, controlled and efficient manner, which better automates marketing processes and increases time to market for new products and campaigns.

By expanding on the joint solution that is available today – an integration between Interwoven TeamSite Content Server software and MediaBin Asset Manager – Interwoven plans to build the most comprehensive brand management solution in the industry. The new solution will combine Interwoven Intelligence Server software for advanced content classification and taxonomy management with MediaBin, to deliver the industry's first intelligent management of rich media assets. This combination of Interwoven and MediaBin's capabilities will allow organizations to protect their brand by ensuring consistent, accurate and current content assets to support all enterprise products and services. This new solution will include extensions to leading print applications, such as Adobe InDesign, and will utilize Interwoven's next-generation ContentServices standard for Web service-enabled applications.

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