As the Internet matures, our orientation for time is changing. Until now time has been oriented around the physical world. Our business clocks and calendars have always been defined by the orbits of the Earth and moon, and work has been oriented around clocks and calendars. Hours, days, weeks, months, quarters and years have regulated the way work is organized, but the Internet is changing this orientation and, as a result, the way we build information systems for the Internet is changing.

For members of the Internet, days and calendars are becoming less important, and the appearance of business opportunities, created by participation in the network, is becoming paramount. For these individuals, "Internet time" is becoming more important than traditional time. Internet time is the period between becoming aware of a business opportunity and making the changes required to take advantage of the opportunity. On the Internet, business opportunities come and go irrespective of traditional time. They come and go in Internet time.

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