December 17, 2008 - Silver Creek Systems' DataLens System was selected by Market America.

Market America will use the DataLens System to drive the categorization as well as the data quality and consistency of the more than 50 million products sold on in order to drive online search performance and enable further scaling of their already significant online presence.

The DataLens System uses semantic-based technology to perform real-time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug-in to existing systems or processes such as search. Semantic recognition identifies and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards, including those defined by a master data management strategy.

"Market America's goal has always been to match people with the products they need as easily and efficiently as possible," said James Ridinger, president and CEO of Market America. "Real-time Data Mastering through the Silver Creek solution takes that to a whole new level and allows us to further scale-up our product selection as we continue our mission of being the ultimate online shopping destination."

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