According to Forrester Research, 75 percent of U.S. adults online now use social tools to connect with each other, compared with just 56 percent in 2007.

I'll count myself as a first mover. One of my first forays into social networking was through blogging. At the time, I worked for a large company, and I was trying to encourage the marketing group to start a blog. I decided it was easier to ask forgiveness than permission, so I started a blog on Google's Blogger service. This leads to my first piece of advice: know your company's policies. I was told that if I didn't take down that early blog, I'd be terminated.

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