Boston, Mass., Jan 27, 2000 Interactive Strategies, Inc. (ISI), a technology-based Internet services firm and a leading provider of interactive marketing solutions to advertisers nationwide, announced it has changed its name to HookMedia, Inc. The new name is a result of ISI’s desire to adopt a name that reflects the firm’s core business while establishing a brand that is both memorable and trademark protected.
In addition to a new name, other changes for the company include a move from Natick, Mass., to Boston and the launch of a new Web site, www.hookmedia.com. The Web site is another element of the branding initiatives undertaken by the company.
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