REVIEWER: Tony Catalano, manager of Database Development for

BACKGROUND: is a Solon, Ohio-based independent insurance agency that launched its services in June 2001 and since has become the nation's largest online auto insurance agency. Customers that visit the Web site are able to compare premium quotes from dozens of insurance companies, find the most affordable rate and purchase the policy online. In one day, currently sees more than 50,000 visitors who request more than 10,000 premium quotes. The incredible growth in policy sales forced the company to rethink its marketing and retention strategy. saw the need to add customer retention to its strategy. This new thinking meant the company would now need to not only identify its customer base from the millions of auto insurance interviews, but also implement real-time customer matching within its auto insurance interview and third-party data feeds. had the additional requirement of enforcing subsecond round-trip times for each customer match call.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access