REVIEWER: Tony Catalano, manager of Database Development for Insurance.com.

BACKGROUND: Insurance.com is a Solon, Ohio-based independent insurance agency that launched its services in June 2001 and since has become the nation's largest online auto insurance agency. Customers that visit the Insurance.com Web site are able to compare premium quotes from dozens of insurance companies, find the most affordable rate and purchase the policy online. In one day, Insurance.com currently sees more than 50,000 visitors who request more than 10,000 premium quotes. The incredible growth in policy sales forced the company to rethink its marketing and retention strategy. Insurance.com saw the need to add customer retention to its strategy. This new thinking meant the company would now need to not only identify its customer base from the millions of auto insurance interviews, but also implement real-time customer matching within its auto insurance interview and third-party data feeds. Insurance.com had the additional requirement of enforcing subsecond round-trip times for each customer match call.

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