By Ellen Carney
According to a recent Forrester Research study, North American insurance carriers spend about 70 percent of their software budgets on the care and feeding of their core processing applications. Lets face it, thats just too much money spent keeping the lights on and not enough spent to support IT that introduces better policyholder experiences.
A lot of that operational spend is explained by the industrys legacy of developing big core applications in-house supported by big IT organizations. But when technology vendors bring up the idea of moving policy admin or billing into the cloud, as in Software-as-a-Service (SaaS), carriers typically have the same knee-jerk response, The economics of SaaS and cloud are unbelievable, but the insurance business is just too complicated for us to consider it.
No doubt, there are big distinctions in the infrastructure, business applications, regulations and even customer interaction that affect industries such as banking, pharmaceuticals and, yes, insurance differently. Banks did suffer the consequences of a declining economy sooner than insurers, which definitely increased their earlier interest in solutions that would reduce IT costs.
Yet, the banking industry, complicated by its unique, continuous transactional data streams and (soon to be more stringent) regulations, is further along the move to SaaS. Carriers who can shift IT budgets to new SaaS deployment models can spend more on creating better experiences for their policyholders by creating opportunities to sell more while reducing transaction costs.
But how do tech vendors get carriers to overcome their angst over SaaS? Make it easy by offering flexible deployment options that let carriers benefit from the technology in a way that reflects whats going on with their businessSaaS for specific times, and when something changes, offer the ability to shift to a classic enterprise license agreement.
Also, dont forget that vendor education also plays a big part in overcoming concerns about migrating insurance core applications to a SaaS model. Its time for SaaS vendors to invest in educating their insurance customers and prospects about how cloud can help them overcome their business challenges.
This article can also be found at InsuranceNetworking.com.
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