InStranet, Inc., a developer of enterprise content-based applications, announced that Frank Florence has joined the company as senior vice president of corporate development. In his new role, Florence will be instrumental in shaping InStranet’s business development and marketing efforts, including strategic alliances, branding and product marketing.

Florence, 48, comes to InStranet with more than two decades of experience in the software industry. Most recently, Florence served as senior vice president of business development for Interwoven, Inc. During his tenure at there, Florence led partnering efforts among prominent enterprise software companies and was also in charge of mergers, acquisitions and technology investments. Prior to joining Interwoven, he was chief executive officer of SmartDB, a leading data conversion and interfacing company. Before that, he served as president of Parallax Graphics, a worldwide supplier of high-end networked video products for the corporate, medical and government markets. Earlier in his career, Florence was group vice president, North America, for Dataquest, Inc., a unit of the Gartner Group.

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