Gilbert Systems, developer of a predictive engine that accurately forecasts online consumer purchasing behavior, announced the launch of its flagship product Proclivity. Proclivity is an advanced patent-pending platform that helps Gilbert Systems' clients anticipate and predict customer behavior in order to drive their marketing efforts.

Proclivity is an adaptive platform that analyzes a customer's online activity and identifies his/her interests in various merchandise in order to determine future purchasing behavior with unprecedented accuracy. Proclivity uses probability indices to identify customers that are likely to buy a particular product, at a specific price point, within a defined period of time. As a versatile, predictive engine, the platform can adapt to diverse variables such as product categories, price points and seasonal cycles along which to forecast consumer actions. The robust nature of the Proclivity engine allows it to be applied across a variety of industries in e-commerce, including retail, travel, finance and media.

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