A dynamic and centralized master registry of customer data, Synchronos establishes a best-of-breed enterprise customer view and ultimately maximizes the return on investment from existing application systems, including customer relationship management (CRM).Large organizations face daunting data challenges when they attempt to integrate customer information from multiple application systems in order to achieve an enterprise customer view for improved cross-departmental decision making. As a result, most organizations settle for managing a network of incomplete "master" customer databases. The Synchronos solution eliminates this costly and fractured approach by establishing a centralized master registry where application-specific customer views co-exist with a new, multi-faceted and synchronized enterprise customer view overlay. This new enterprise view overlay is created by intelligently combining the best and most complete customer information from the numerous application systems across the enterprise. Because Synchronos works alongside existing applications rather than displacing them, this advanced approach lengthens the useful life of expensive legacy systems, while enabling improved enterprise business decision making.
Enterprises that approach data management as a strategic issue will reap the benefits of greater process transparency, interoperability and automation," said Ted Friedman, senior analyst with Gartner. "This can provide benefit to a number of areas, including CRM and business intelligence. In order to realize these significant business benefits, the highly fragmented operational environments common in large enterprises must be connected and rationalized to create an integrated view of data that is complete, accurate and in sync."
With a fully open and component-based architecture, Synchronos easily integrates within an organization's existing infrastructure. Its flexible design provides organizations with an adaptive and customizable conversion path that reduces the time, costs and risks associated with 'big bang' enterprise customer data integration strategies. Innovative's leading data quality and linking software support Synchronos with powerful data management capabilities and seamlessly ensure that customer information within the master registry, including valuable relationship and household information, is accurate and actionable.
Synchronos is an enterprise customer data integration solution that synchronizes customer data from disparate application systems to establish and maintain a sharable and accurate customer data master registry. Its integrated framework strengthens customer recognition, communication and cross-selling, to increase both customer retention and share of wallet. Additionally, Synchronos establishes the ideal platform for conducting enterprise initiatives such as customer data quality management and regulatory compliance.
Synchronos fits into an organization's IT architecture as infrastructure dedicated to accelerating and streamlining data integration initiatives. Its intelligent master registry coordinates all points where a customer may touch an organization, and it provides the benefits and functionality of the single customer view without requiring extensive changes to the individual applications' business-driven customer views. Synchronos is a comprehensive customer data integration and data quality solution that includes Innovative's industry-leading data profiling, data quality, data linking, and change management capabilities.
Synchronos is generally available. To learn more about Synchronos, call 1-800-622-6390.
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