As the global economy gains momentum, more companies are renewing their focus on investing in innovation. In fact, according to a recent report published by Boston Consulting Group, 72 percent of companies surveyed reported that this is among their top three priorities. And no doubt many are making a point to channel more of their budgets toward technology that enhances enterprise collaboration, as this helps accelerate the pace of innovation.
It’s not surprising that companies want to invest more in innovation as the market heats up. Being known as “innovative” is what helps businesses stand apart as leaders. Consider who ranked highest in BCG’s report – for the fourth straight year – on the list of the top 50 most innovative companies: Apple and Google. Apple, a company essentially synonymous with innovation, was the hands-down leader.
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