Berlex Laboratories is a pharmaceutical company headquartered in New Jersey and is the U.S. affiliate of Schering AG Germany, a global company based in Berlin, whose history reaches back more than 130 years. Committed to developing novel diagnostics and therapeutics that address unmet medical needs, Berlex Laboratories, Inc. develops and markets ethical pharmaceuticals in the areas of female healthcare, diagnostic imaging, dermatology, oncology and therapeutics for life-threatening and disabling diseases. The Berlex Mission is to:

The Berlex Library and Information Center (LInC) supports business and therapeutics units at our two New Jersey sites, Wayne and Montville. I am one of the library's two professional information managers. We support all reference and literature searches, as well as FDA/regulatory activities. We also process all invoices, support global licensing for U.S. materials and produce two daily newsletters highlighting issues of importance to Berlex's drug development activities. Our business and therapeutic units require instant and efficient access to critical research and information which needs to be personalized to their areas of expertise. However, we faced a significant challenge: The company's end users obtained information by browsing a static intranet with limited searching capabilities. It made searching for information slow and painstaking. Worse yet, there was no real way to individualize information. It became clear to us that we needed to find a better way to supply our end users with the kind of individualized and relevant content they needed to make the best business decisions possible.

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