Initiate Systems, Inc., a provider of customer-centric master data management solutions for creating complete, real-time views of data about people, households and organizations, announced that Initiate Systems CTO, Marty Moseley, will present "Strategic Customer Management - Using Customer Data to Create Value" as a keynote address at the CDI-MDM Summit Spring 2007 in San Francisco. Initiate Systems customers Microsoft, Intuit and Pathology Associates Medical Laboratories (PAML) will also present success scenarios that include the deployment of Initiate Identity Hub software.
Moseley joined Initiate Systems in January from Intuit, where he was chief architect and deployed Initiate Identity Hub software to provide a single view of all Intuit customer information and transactions. He made the career move to Initiate Systems because of the company's demonstrated market leadership, continued investment in technology innovation and his proven personal experience that Initiate Systems software offers greater accuracy, scalability and performance than other vendor-produced or custom-built solutions. As the top technology executive at Initiate Systems, Moseley plays an integral role in the company's strategic technology direction, development and future product evolution. Mr. Moseley is passionate about the positive social and economic benefits that can be attributed to party data mastery and an impeccable data quality lifecycle, such as increased customer satisfaction and sales opportunities, improved healthcare delivery, homeland security and public safety.
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