Customer Intelligence consultancy Inforte Corp. announced that it has acquired GTS Consulting, Inc. (GTS), a provider of marketing analytics services. Privately-held GTS specializes in marketing mix modeling, customer transaction analysis, direct marketing, database management and database hosting for large companies. This acquisition enhances Inforte's ability to offer marketing analytics and customer intelligence consulting services on an established managed analytics platform. The largest client of GTS is AOL and the company also works with leading consumer packaged goods companies.
"Inforte helps its clients increase their competitive strength by delivering more actionable customer intelligence and insights," said Inforte Chief Executive Officer Dave Sutton. "Managed analytics solutions such as customer profiling and scoring, customer loyalty, and retention analysis and customer value management give our clients the competitive edge they need. GTS is a highly profitable company and a recognized leader in marketing analytics for leading consumer goods and consumer services companies. The combination of GTS and Inforte's complementary marketing analytics and customer management capabilities results in a powerful value proposition for Inforte's clients. We have already begun working together on a significant engagement and it is clear that there will be synergies across our service lines."
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