May 9, 2012 – A recognition and reliance on information management implementations exists, but efforts to take on new business data development have been stunted, according to a new benchmark from Ventana Research.

The report, entitled “The Evolution of Information Management: Trends, Technologies and User Requirements,” involved extensive survey answers from 228 data leaders from a range of business sizes and industry verticals from November to February. In those results, Ventana found that 65 percent of organizations trust and rely on information management data for their regular business activities. That number crept to higher for organizations that had MDM or data quality projects in place, with 82 percent satisfied with their organization’s ability to integrate facts and figures, and 92 percent satisfied with their integration of master data.

However, in the last two years, less than half of enterprises have taken on some form of an information management initiative, Ventana reported. And recent information management initiatives that are in place or at some stage of implementation included data integration (43 percent) and data quality (41 percent), both of which fall under “essential tasks” in the field and further indicate lagging growth in the space.

There are a range of culprits on the disconnect between data value and information management projects, many of which have been in front of data managers for years, such as budget restrictions, lack of adept employees and technological advances, says Mark A. Smith, CEO and EVP of Research at Ventana. But those problems are being amplified as enterprises take on more information and explore much hyped offerings surrounding big data and SaaS with an undeveloped core of quality information management, Smith says.

“CIOs and IT management need to really get this to be much more of a top-five priority because, frankly, information assets must be accessible to the business side,” he says. “So even though there have been small inroads to the partnership with IT and business and a few dedicated basic tasks, there is a lot of room for improvement.”

Since Ventana started this research topic in 2006, maturity among the lowest tier of enterprise adopters of information management has gotten better through some basic initiatives. However, the majority of those surveyed remain in the mid-level of BI optimization, and high-performing enterprises make up 16 percent of all those in the survey, just a 5-percent increase from the first survey six years ago. A lack of trust still reverberates through some of these maturity issues, as the business side sees technology in place that doesn’t always address their needs and the IT side hasn’t been given the support for lingering information management goals, Smith says.

To register for a Web seminar May 30 on the findings from the report, click here.