The first two columns in this series can be summarized in a single sentence: Everyone needs information to do their job, but most people (a.k.a. information workers) are not very technical. As a result, an information architecture needs to provide everyone with a simple way to access information.

This column focuses on the effort information workers expend to get the information they need to do their jobs, assuming they have access to the Internet through a Web browser and/or access to email through their desktop computers or wireless devices. How do you measure effort when it comes to accessing and retrieving information?

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