New York, N.Y., Oct. 25, 1999 - Information Builders marked the approach of its silver anniversary by unveiling a new global corporate identity strategy that features the slogan "i-business Changes Everything."
The first part of the i-business rollout will be a print advertising campaign that is scheduled to break this week in major news and business publications such as the Wall Street Journal and BusinessWeek. The campaign also includes aggressive advertising schedules in leading information technology magazines such as InformationWeek, CIO Magazine, PC Week, InfoWorld, Computerworld and Intelligent Enterprise. A similar international campaign will be launched in Q1 2000.
"i-business means integrating and leveraging every critical piece of a corporation's data regardless of origin and delivering it over the Web as valuable and usable information. This information can then be easily accessed and shared by employees, customers and business partners around the globe," said Gerald Cohen, Information Builders' president and CEO.
For more information about Information Builders' products and services, visit www.informationbuilders.com.
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