New York, N.Y., Oct. 25, 1999 - Information Builders marked the approach of its silver anniversary by unveiling a new global corporate identity strategy that features the slogan "i-business Changes Everything."
The first part of the i-business rollout will be a print advertising campaign that is scheduled to break this week in major news and business publications such as the Wall Street Journal and BusinessWeek. The campaign also includes aggressive advertising schedules in leading information technology magazines such as InformationWeek, CIO Magazine, PC Week, InfoWorld, Computerworld and Intelligent Enterprise. A similar international campaign will be launched in Q1 2000.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access