Researcher and consultant Colin White tackles the big view of information one piece at a time.

Not far north of the California border on Interstate 5, Ashland, Oregon, beckons visitors with beautiful scenery and outdoor attractions for which the Pacific Northwest is famous. Ashland is separately the home of a renowned summer Shakespeare festival that attracts thousands of visitors annually. Amid the oratory of the festival, you might misplace local resident Colin White's accent as part of the proceedings. Despite his gift for words, this British transplant is better known to followers of data warehousing, content management and collaboration as a speaker, consultant and researcher. White, president of consultancy BI Research, is more likely to be on the road than attending the Bard's works. DM Review Editorial Director Jim Ericson chased White down between assignments for a take on his view of our industry.

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