November 10, 2010 - Frontline users gain big wins for small-to-midsized businesses when allowed information access, according to the new report, "BI for the SMB 2010: Unlocking Hidden Business Insight to Drive Profit," from Aberdeen Group, a Harte-Hanks Company. Leading companies who are providing business intelligence to users achieved 48 percent year over year increases in pipeline accounts, finds Aberdeen.
SMB organizations (defined here as companies with fewer than 1,000 employees) see a greater need for BI analytics with their growing amounts of data. Half of respondents say a top pressure for BI is that too many decisions are based on inaccurate or incomplete data. Aberdeen finds that BI continues to gain, with a higher adoption rate and a 39 percent improvement in sales pipeline efficiency.
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