November 10, 2010 - Frontline users gain big wins for small-to-midsized businesses when allowed information access, according to the new report, "BI for the SMB 2010: Unlocking Hidden Business Insight to Drive Profit," from Aberdeen Group, a Harte-Hanks Company. Leading companies who are providing business intelligence to users achieved 48 percent year over year increases in pipeline accounts, finds Aberdeen.
SMB organizations (defined here as companies with fewer than 1,000 employees) see a greater need for BI analytics with their growing amounts of data. Half of respondents say a top pressure for BI is that too many decisions are based on inaccurate or incomplete data. Aberdeen finds that BI continues to gain, with a higher adoption rate and a 39 percent improvement in sales pipeline efficiency.
According to Aberdeen's research, best-in-class companies have an efficient collaboration between IT and business. The research shows that leading SMBs were able to deliver business answers to 78 percent of their user base in a self-service capacity, compared with only giving 8 percent of users access in the poorest performing organizations.
"When all the right pieces are put in place, IT resource utilization becomes more efficient, BI adoption improves, more business users are equipped with analytical firepower, and the organization is positioned to generate more tangible business performance as a result," says Michael Lock, senior research analyst, business intelligence, Aberdeen. "While SMBs are typically challenged with tighter resource constraints, the smaller workforce actually helps them permeate analytical capability across the organization quicker and see more immediate results from a BI deployment."
Aberdeen examined the experiences and intentions of 388 SMB organizations using BI, including an online survey and interviews. The free report is available at Aberdeen.com.
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