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Informatica On-Demand Data Integration Makes Inroads into Software-as-a-Service Market

  • October 17 2006, 1:00am EDT
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Informatica Corporation, a leading provider of data integration software, announced early customer and partner participation in its Informatica On-Demand initiative, a pioneering software-as-a-service (SaaS) program enabling cross-enterprise data integration. Informatica's Service Provider Partner Program, launched in May 2006, now includes a dozen partners focused on SaaS and business process outsourcing. Recent advancements also include the general availability of Informatica PowerCenter Connect for, a product offering that allows customers to seamlessly integrate data stored in Salesforce with data residing within their enterprises.

Informatica's expanding partnership with is evidenced by Informatica's membership in the newly announced Apex Alliance, which includes a select group of customers, industry partners, and venture capital firms who share a common vision of the benefits of the on-demand computing model and multi-tenant application development delivered through the new Apex platform and programming language.

Informatica has expanded its service provider partner program to 12 members, adding service providers that work closely with customers on broad SaaS implementations. New service provider partners with expertise in implementations and integration include: Bluewolf, an enterprise consulting company that specializes in the deployment of's on-demand applications; and OKERE, a management and technology consulting firm for on-demand business applications.

Other new Service Provider Partner members include Market2Lead, a leading provider of demand generation effectiveness solutions; SignalDemand, a leading provider of price and promotion optimization solutions; and Xactly, a leader in automated on-demand sales compensation management.

"As SaaS becomes increasingly mainstream, customers will benefit from a flexible and efficient data integration solution that can easily access, migrate and synchronize data between their SaaS applications and on-premise applications," said Dr. Jimmy Duan, vice president of client services at Xactly. "Informatica's offerings for both enterprise and on-demand data integration will enable our customers to integrate Xactly's leading on-demand sales compensation management solution to their backend applications and disparate data sources more quickly and streamline the process of business operations."

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