November 17, 2009 – On the heels of the Informatica 9 release last week, Informatica Corporation announced a cloud data integration offering, Informatica Cloud 9.

The new Informatica release includes three major data as a service components: SaaS, platform as a service and infrastructure as a service, according to Darren Cunningham, senior director, SaaS marketing for Informatica.

The Informatica Cloud Platform is an evolution of the company’s software as a service purpose-built suite of application, designed to allow users to build customized work and publish it to the cloud, Cunningham said. Custom data integration and data quality mappings can be built, shared and reused with the new platform in the cloud or on premise. The self-service data integration components allow business users to configure data rules on their own.

Cloud computing is a fairly young and immature environment, said Evan Levy, partner and co-founder of Baseline Consulting Group in an episode of DM Radio last month. “One of the benefits of data as a service is that it removes a lot of the clunkiness – for lack of a better term – that a developer or even a business has to be aware of. When you have data as a service you don’t have to worry about where the database is or what it looks like, you don’t have to worry about the navigation issues, you don’t really need to understand the structures,” Levy said. “Let me be crisp, it doesn’t remove the complexity in design or building for the architecture people … But, it removes that level of complexity and makes it much easier for those applications to be built.”

Informatica’s Cloud 9 includes the enhanced cloud services, including expanded support for Salesforce, Amazon EC2 and Informatica Data Quality Cloud Edition for PowerCenter and PowerExchange configurations, Cunningham said.

Cloud 9’s new Informatica Address Quality Cloud Services component comes from technology garnered in Informatica’s AddressDoctor acquisition this summer. It enables verification and correction of postal address details for 240 countries for CRM systems, ERP systems or call center applications.

Jeffrey M. Kaplan, managing director, THINKstrategies, Inc. said in the release that integration is a primary challenge and priority for organizations becoming increasingly involved in cloud and software-as-a-service implementations. “Informatica Cloud 9 delivers a robust platform to power a marketplace of reusable data integration and data quality components.”

With the recent surge in cloud computing, many service providers are starting to provide data on-demand, thus opening the world of high-powered analytics and other data-focused offerings to a host of organizations that previously couldn't afford the cost of entry. Check out this episode of DM Radio to hear how savvy organizations are consuming data as a service.

Read more about cloud computing in Malcolm Chisholm’s recent column, “The Dawn of Big Data.”

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