Palo Alto, Calif., March 16, 2000 Informatica Corporation, a leading provider of integrated analytic solutions for e-business, and Net Perceptions, Inc., a leader in enterprise-wide personalization software and services, announced a strategic partnership to deliver a tightly integrated solution to help e-commerce companies offer real-time personalization capabilities to their online customers. The pairing of Informatica's e-CRM application suite and its PowerCenter.e e-business data-integration software with Net Perceptions' personalization technology is designed to help e-commerce companies grow their businesses by deepening customer relationships, increasing sales and enhancing profitability with every transaction.
Net Perceptions' real-time personalization technology predicts an individual's preferences and makes specific recommendations accordingly, including cross-sell or up-sell items, tailored Web site content and banner ads. The technology does this by learning about each individual's preferences through observing real-time Web site behavior, recalling past online behavior and asking the individual to rate a number of relevant items. Paired with Informatica's leading data-integration software, Net Perceptions will combine real-time information with historical data such as prior purchase history, customer segmentation and other online and legacy information, to enable e- businesses to offer their customers relevant, highly personalized recommendations.
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