In a move that will dramatically expand customers' access to diverse data types across the enterprise, Informatica Corporation announced a comprehensive OEM, technology and marketing partnership with Itemfield, the leader in next-generation data-transformation software. Under this agreement, Informatica will seamlessly embed core Itemfield technology within the Informatica PowerCenter data integration platform, thus delivering the first unified platform for processing all forms of unstructured, semi-structured and structured data across the enterprise.
Just as Informatica PowerCenter automatically transforms and integrates structured data, Itemfield automates the batch or real-time transformation of unstructured and semi-structured data without costly and inflexible custom programming. By embedding Itemfield technology within PowerCenter, Informatica can provide customers with access to nearly all types of enterprise data, combined with the ability to visualize, integrate, and package that information for delivery to enterprise systems, business processes and decision-makers. Informatica will also resell the full-license version of Itemfield's flagship product, ContentMaster, to its clients enabling coverage of structured, unstructured and semi-structured data to extend seamlessly across batch and real-time applications.
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