December 4, 2012 – Infor announced a buy in the burgeoning marketing applications space Monday with the acquisition of San Francisco-based SaaS and software vendor Orbis Global.
Infor announced that Orbis Global was sought to boost its recently revamped Epiphany marketing lifecycle management suite. In a statement on the acquisition, Infor noted its intent to bring on Orbis Global to create a “closed-loop” CRM solution for marketing, sales and services. Infor SVP and GM for Epiphany, George Wright, said in the release that marketing resource management capabilities from the proposed deal would also expand its recently introduced Infor Customer Interaction Hub.
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